Ever Wonder How The "Tapout" Business Got Started?
I’ve wondered about this a few times but never really gave it much thought or looked into it. Today I learned the entire story and you can too. UFC.com published the Story behind the huge clothing line and how "Mask", then known as Charlie Lewis got it off the ground to launch one of the most popular clothing lines among MMA fighters and trainees. Check out this short excerpt and/or go read the story at UFC.Com at the link in the bottom. I have a couple of Tapout T-shirts. Not because I’m a wanna-be fighter or anything. Because I’m a fan and I like the designs
Back when Charles Lewis was, well, Charles Lewis, the first Ultimate Fighting Championship event in 1993 changed his life.
“It was the craziest, awesomest sport I had ever seen,” said Lewis, who made an appointment for a private jiu-jitsu lesson with the winner of UFC I’s tournament – Royce Gracie – three weeks after the event.
“I made an appointment for a private at eight in the morning,” he recalls. “That morning, I walked out after my private lesson, bought a Gracie Jiu-Jitsu t-shirt, and bro, if you told me to fight Mike Tyson, I’d have been like ‘I’m gonna take him down and the fight’ll be over. And he needs to worry about it because I’m wearing a Gracie t-shirt.’ That’s where it started.
“I put Tapout on the license plate, everybody agreed that I won the competition, and looking at that license plate while we were training in the garage, it hit me. I’m gonna do a t-shirt and put Tapout on it.”
Six months later, Lewis, with no business or design experience, started Tapout. And he was more than prepared to go it alone, until he realized that to run a successful business, he needed some help.
Read It All At: The Tapout Story
Image Source: tapout.com
Tags: mma, tapout, UFC, WECRelated Stories
POSTED IN: Tapout
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